Mattel Creations Revealed was a virtual livestream event held on March 6, 2025. It showcased new collectible product drops across Mattel’s top brands, including Barbie, Hot Wheels, Monster High, Masters of the Universe, UNO, WWE, and more.
Milestones Achieved:
Brand rollout schedule: Each brand’s new items were made available at the start of its segment—building anticipation and structured reveal momentum.
Cross-category variety: The event featured not only toys but also apparel, accessories, home & décor, virtual collectibles, etc.
High audience engagement: Items sold out quickly, particularly standout pieces like the Hot Wheels Elite 64 Porsche 911.
Incentive for purchase: A promotional offer was included—making two or more “Revealed” purchases qualified customers for a free shipping code on their next order.
Senior Brand Designer: Ken Rojanasupya
Digital / Motion Designer: Naph Despres
Creative Direction: Rolex Le-Vidal & Jess Kirkman
